How millennials are warping the vinyl industry
VINYL evokes another time. In “Call the Midwife”, a drama set in the late 1950s, the young women return from a day of delivering infants to enjoy a Horlicks and a Chordettes record. In “Mad Men”, Don Draper can often be seen nursing an Old Fashioned with some Big John Hamilton or Peggy Lee whirring on the turntable. But LPs remain a potent force in our current musical climate of streaming and digital downloads; 2015 marked the tenth straight year of growth in the American market. According to the most recent Nielsen music report, last year’s performance—12m units sold, grossing a total of $416m—is the best since 1988. Even more surprisingly, the biggest-selling audio device (aside from the iPhone) of that year was not hands-free headphones or Bluetooth speakers but the humble turntable.
See the link for the full article.