Pokemon GO – The shape of the future
The recent craze over Pokemon GO is now fading. There was a time earlier this Summer when wherever you went out for a walk, you almost bumped into other pedestrians who were glued to their phones playing Pokemon GO. You could always tell from the way that they held their phones that they were playing the game.
Pokemon GO was one of the first mass market products that really showed what augmented reality could offer. Users of the game would use the phone’s camera to see the real world, onto which the game would enhance the experience by letting you know about creatures nearby or by showing you one of the images of a Pokemon.
Like all crazes it quickly peaks and then starts to lose traction among the user base. But what are the learning from the Pokemon Go phenomenon:
- It provided one vision of what the future will hold. Whether we like it or not, augmented reality will be arriving and assisting us in all our daily lives.
- It proved that the technology was ready
- It proved that this technology was easily accessible. There was no special hardware required, it did not need access to powerful local computing devices – everything was available from a smart phone.
In order for this to progress and to become more meaningful in our workplaces and daily lives, then there is a need for continued innovation. However it do show the potential for this types of technology and how increasing relevant is will become to our lives.